Travel · Fashion · Beauty · Lifestyle

Three sisters.
Every season.
Everywhere.

Luxury hotel reviews, destination guides and travel style from three Dallas sisters — plus the outfits and beauty finds we pack for every trip.

per•en•ni•al — a flower present during every season of the year.

Ellen at Four Seasons Tamarindo, Mexico
Puerto Banús, Spain

As featured in     Modern Luxury   ·   NBC   ·   FOX NEWS   ·   Architectural Digest   ·   Southern Living   ·   D Magazine   ·   The CW

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Fresh off the press

The Latest

01 — Wanderlust

Travel

Honest luxury hotel reviews, city guides and itineraries from 13 years on the road — from Lapland and the Maldives to Paris, Mexico and West Texas.

02 — Style

Fashion & Beauty

Sky-high heels, signature scents and the products we actually repurchase. Southern-meets-Dallas glamour, tested and approved.

03 — At Home & Beyond

Lifestyle

Weddings, entertaining, motherhood and the little rituals that make everyday life feel like a celebration.

Ellen at Grace Santorini, Greece

Our travel agency

A lifetime of luxury travel. Now let us plan yours.

The Perennial Travels is our bespoke luxury and boutique travel agency. We’ve spent a lifetime exploring the world’s most beautiful hotels, hidden-gem boutique stays and unforgettable destinations — and now we design those trips for you. Tell us the dream — honeymoon, girls’ trip, family escape — and we’ll handle every detail, from the suite to the dinner reservation.

Bespoke — itineraries built around you
Insider — a lifetime of luxury & boutique travel
Effortless — we handle it, you pack

Ellen in a glass igloo at Apukka Resort, Lapland

About us

Alabama roots. Dallas glamour. Sisters first.

We’re Blair, Ellen and Janie Flowers — three sisters from Dothan, Alabama who share a closet, a passport habit and a love of celebrating everyday life. We started The Perennial Style as a secret hobby; 13 years later it’s a community of more than 137K women who come to us for what to wear, where to stay and how to make life a little more beautiful.

Blair

The Oldest

Invests in a few special pieces that last a lifetime. Loves monograms, a beautifully set table and a good issue of Southern Living.

Ellen

The Middle · Founder & Editor

Serious shoe addict — the higher the Louboutin, the better. Believes there are no boundaries in fashion and is always dreaming of her next vacation.

Janie

The Youngest

The engineer of the family. Loves road trips, her Barbour coat and Fall above every other season — and thinks travel makes the best memories.

In the press

As seen in

Modern Luxury Dallas

Top 25 Influencers, 2025 & 2026

NBC

Television

Fox News

Television

The CW

Television

Architectural Digest

Magazine

Southern Living

Magazine

D Magazine

Dallas magazine

All press →

Awards, features & more

137K
Social community

13
Years publishing

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