Saint Laurent x Jake Bugg

There’s nothing more magical than when my two passions are united together. We can thank Hedi Slimane, creative director for Saint Laurent, for this one. Hedi has named Jake Bugg the face of Saint Laurent’s newest campaign. If you aren’t familiar with Jake Bugg, maybe THIS ultra-catchy song will ring a bell – or perhaps his previous love interest with Cara Delevingne. Saint Laurent is no stranger to rock n’ roll as Courtney Love, BB King, Chuck Berry, Daft Punk, and Marilyn Manson (to name a few) have also landed this role in the past, though 19 year old Bugg is the youngest among the artists. The campaigns feature the artists rocking one of Saint Laurent’s pieces in their own fashion, in which case Bugg is sporting one of their leather moto jackets as he’s strumming his guitar – young Mick Jagger, anyone?

Listen to Jake Bugg: