#rSthecon – rewardStyle’s “The Conference” took place in Dallas this past weekend, and we were so excited that we were able to attend this year. The Conference was held at the Joule Hotel and was one of the most fabulous events we have attended yet. Friday morning we gathered at the Joule to meet with 22 brands (such as Piperlime, Kendra Scott, Nordstrom, French Connection, ASOS, Nasty Gal, and plenty more!) to learn more about their brand and how they worked with bloggers. Lunch was held at the original Neiman Marcus downtown, which was complete with everything pink and feminine! Later that evening we all met downtown at The Eye for a picture-perfect happy hour hosted by Kate Spade. Day 1 was definitely a success, and we had so much fun with all of our new blogger friends!
Lunch at Neiman Marcus – photo by Allyson in Wonderland
With Mary of Happily Grey 
Leaving a little Perennial Style love for the Nasty Gal brand booth
Fun jewelry finds from Piperlime
With Emily Maynard
Kate Spade happy hour at the Eye
Cocktails by the Joule pool with Stefanie of Life on the Squares
We all gathered at the Joule again on Saturday morning for a full day of meetings to learn more about the industry. The rewardStyle speakers were so informative, and we were so excited for all of the new tips and information we took away from the day! Lunch was hosted on the terrace by Express, where we got an inside look into their new runway campaign (keep an eye out for Kate Uptown next season!). That night, we were so excited to be a part of The Outnet’s 5th Anniversary party at St. Ann in uptown and loved seeing the premiere of their new video campaign starring Amber Venz of Venzedits, Wendy of Wendy’s Lookbook, Helena of Brooklyn Blonde, Jessica of Tuula Vintage, and Aimee of Song of Style.
Since so many bloggers traveled from all over the world to come to Dallas for the conference, the weekend was wrapped up with a full Texas experience luncheon on Sunday – and what better place than Southfork Ranch where “Dallas” is filmed! With live country music, corn hole, a bloody mary bar, mechanical bull, and a hay ride (which was an absolute blast), the afternoon was such a perfect way to conclude a fashionable and fabulous weekend! Be sure to check out our instagram for more pictures from the event. Let the countdown to next year’s conference begin! xo
Hay ride with Caitlin of Southern Curls and Pearls, Brighton of Brighton the Day, and Rosie of The Londoner
Perfect end to the perfect weekend. xo!