The Row Does Retail

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Being as though we are millennials in today’s society, there’s no denying our love for the Olsen twins. From their days as the crime-fighting duo to their current state of fashion-forward icons, Mary-Kate and Ashley will always be two of the most iconic stars in our eyes. Unless you’ve been living under a rock, you know the Olsen twins have launched two very successful lines of fashion: The Row and Elizabeth and James. Elizabeth and James is their more contemporary line with prices that fit my budget and happily fill my closet. The Row, on the other hand, is their couture collection carried in almost 200 stores throughout the world. The Row embodies the styles we usually associate with the twins – over-sized pieces, vintage-inspired, neutral colors, silks, etc.

Mary-Kate and Ashley have recently announced their very first retail location for The Row, and what better location than Melrose! Keeping with their under-the-radar facade, The Row is a modern and simplistic location behind a corridor of offices, which once housed the production studio of Neil Diamond. The twins aimed for the store to feel like a home by simply mixing clothing and accessories into the decor of the store, complete with a living room, dining room, and outdoor pool.

By carrying The Row’s entire collection, Mary-Kate and Ashley hope to give the store a showroom effect for shoppers to have access to all of their pieces. When asked if this retail venture could spark a similar opening for that of Elizabeth and James, the twins admitted it could be a possibility in the future depending upon the success of The Row. Be sure to stop by their new location next time you are on Melrose, and keep your fingers crossed for more locations to come!