SXSW

Attending festivals is nothing new for me, but this weekend was my first time experiencing SXSW Interactive in Austin. In case you aren’t familiar with SXSW, it’s one of the biggest interactive, film, and music festivals in the nation – definitely worth checking out! This year, I was fortunate enough to speak at one of the panels about Blownaway App and the future of on-demand beauty (see here). It was such a cool experience getting to be involved with the festival, as well as having the opportunity to meet so many innovative and successful people within the industry!

Since the festival is very casual and high heels were a no-go, I wore my crochet dress (also seen here) with ankle booties and a braided blowout for a fun twist on my regular curls. The flared sleeves and fringe hem are perfect for one of my favorite Spring trends this year: the 70s. See my SXSW look below and be sure to follow along with my travels, hint: today I am relaxing at one of my favorite Texas resorts, The Houstonian. xo!