Is Cleavage Out Of Style?

Is cleavage out of style? Yes my friends, according to British Vogue, cleavage is out.

As you know by now, we love following fashion trends and keeping you updated on what’s new on the fashion front – but today we are taking a different approach to discuss a controversial “trend alert” that has been causing quite the stir on social media, thanks to British Vogue’s December issue article, Desperately Seeking Cleavage.

“The cleavage – those magnificent mounds pushed together to display sexual empowerment, to seduce, to inspire lust or even just to show off – is over, or at least, taking a well-earned break.”

You may ask yourself, how can a body type go out of style? You can’t wake up busty one morning and flat the next day to follow a fashion trend, but after taking a deeper look into the article, many readers are missing the main argument in the article. It’s not the body type going out of style, it’s the shift in focus on modesty, simplicity, and comfort.

Think back to the days when the Wonderbra was all the rage. Whether you were small-chested or large, the Wonderbra was designed to push your ta-tas to their full potential to give an overwhelming lift for full cleavage. Since the once-controversial ad featured the wording “Hello Boys” loud and proud, the initial reaction was a bountiful bosom was every man’s desire – which isn’t necessarily the case, or even a reason to consider when getting dressed.

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As a rather small-chested female, I could see how my opinion on this article could come off as biased, but in my opinion Vogue is simply referring to the shift in today’s fashion world – not body type.

Although everyone is obviously allowed to wear whatever they like, I’ve noticed fashion trends have been channeling a more conservative trend over the seasons – as I briefly mentioned here. High-neck blouses, pussy bows, and midi skirt hemlines have become a common staple in our wardrobe lately, proving that sophistication and modesty can be equally as sexy as a revealing mini. Plus with the overwhelming increase in athleisure wear, there’s no denying comfort is a driving factor of trends these days. If you’re clothes can be comfortable, why not have your intimates comfortable too? (see our article about the rise in “granny panties”)

Shop Bralettes:
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As we saw with Victoria’s Secret’s drive to push the non-padded bralette with the decrease in push-up bra sales, it’s no surprise that women are seeking out comfort in their bra choices. Though the VS Bombshell Bra was once my everyday choice, trading in the unnecessary two-cup size padding (imagine two punching bags on your chest) for more comfortable bralettes (or my personal favorite, pasties) was so liberating.

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So rather than looking at the message as a specific body type is out of style, consider it as “you do you”. Whether you prefer the added push-up, enjoy the extra support, or love a comfy little bralette, beauty comes in all forms, so wearing what makes YOU feel confident and comfortable is really all that matters!

What’s your opinion on British Vogue’s article, Desperately Seeking Cleavage?