Born Free
As most people are well-aware, HIV has been an epidemic affecting Africa for quite some time now. With over 260,000 babies born with HIV last year alone, the transmission rate from mother to child during childbirth is largely at fault. Physicians have discovered that with only one pill a day taken by the mother during pregnancy, the child has a 98% chance of being born HIV-free.
John Megrue, of Apax Partners, reached out to Anna Wintour and Diane von Furstenburg to bring Born Free to life. Born Free is a new non-profit that plans to bring funding to African countries to provide women with the medicine they need to help prevent the spread of HIV during pregnancy. What makes this charity different than others is that there is already a solution to the epidemic, therefore this issue can be drastically controlled through raising funds. Born Free is a collaboration of 22 fashion designers to create a collection of mother-daughter apparel produced at a cost-efficient rate to raise money for the cause. The MAC Aids fund plans to match up to $500,000 in proceeds. Designers such as Prada, Versace, Marni, Stella McCartney, Victoria Beckham, among others have contributed.
The Born Free collection is now available on Shopbop. Click here to see the full collection and take a look of some of the pieces below. Go ahead, start shopping! (Did I mention everything is under $245?)
Designers Included:
Alberta Ferretti // Alexander McQueen // Carolina Herrera // Celine // Chloe // DKNY // Diane von Furstenburg // Gisele Bundchen // Isabel Marant // Ivanka Trump // J. Crew // Lemlem // Marchesa // Marni // Prada // Rachel Roy // Stella McCartney // Tory Burch // Urban Zen // Vera Wang // Versace // Victoria Beckham
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