Skincare · Hair · Makeup · Fragrance

Beauty,
tested by three.

The serums, scents and hair masks we actually finish — and repurchase. No fluff, just the products that earned a permanent spot on our vanities.

Ellen’s beauty routine

Smoky black eyeliner — always.Ellen’s non-negotiable

Perfume bottle

The fragrance edit

A bottle of perfume marks a moment in time.

How to find the signature scent that feels like you — the notes, the families, and the bottles we’ve fallen for.

Good hair days

The Hair Edit

Blair trusts her hairstylist with her life. The rest of us trust these masks and must-haves between appointments.

“Smoky black eyeliner, every single day.”— Ellen, on her signature

“I trust my hairstylist with my life.”— Blair, on priorities

“Blondes have more fun.”— Janie, on the evidence

Every beauty story

The Beauty Cabinet

My Top 4 Favorite Self-Tanners For Every Budget

My Top 4 Favorite Self-Tanners For Every Budget

Growing up, there was nothing I loved more than soaking in the sun and leaving the beach with perfect tan lines during the summer. I had glowing skin nearly year round, and to be honest, I had no idea my natural skin tone was so pale until a few years ago! Since next...

6 Beach Day Essentials To Stay Glam All Day

6 Beach Day Essentials To Stay Glam All Day

I’m sharing Secret in my life as part of a sponsored series for Socialstars™ Growing up, my sisters and I spent every weekend at the beach. Destin was just a quick drive from Dothan, AL, so we’d hit the road every Friday after school to head down to the beach house....

7 Sweat-Proof Beauty Tips For Outdoor Weddings

7 Sweat-Proof Beauty Tips For Outdoor Weddings

The perfect flower arrangements, the romantic music, the organized guest list…. And the blaring heat. Yes, that’s right, summer weddings are coming and so are the scorching temperatures. Living in the South, we’ve come to accept humidity as a part of everyday life....

6 Easy Ways To Fight Puffy Eyes

6 Easy Ways To Fight Puffy Eyes

There’s nothing worse than waking up in the morning and catching a glimpse of those dreaded under eye bags and dark circles in the mirror. Whether it was a lack of sleep, too much wine before bed, or the occasional cry, puffy eyes happen. The skin under your eyes is...

MAC is coming to Ulta & Makeup Shopping Just Got A Lot Easier

MAC is coming to Ulta & Makeup Shopping Just Got A Lot Easier

As much as I love Sephora and department stores, running into Northpark Mall for a quick refill of my favorite mascara isn’t always easy - traffic, parking, mall pedestrians, etc. For a makeup refill on the go, I usually run to Ulta. I can park right outside the door,...

12 Nail Polish Tips For Achieving The Perfect Manicure

12 Nail Polish Tips For Achieving The Perfect Manicure

Have you ever painted your nails and wondered why they don’t look as “perfect” as they do when you leave a nail salon? Or does it bother you when your nails chip on day two right before you have to be somewhere? Well today, we are sharing 15 nail polish tips that will...

Why You Should Use A Korean Skincare Regimen

Why You Should Use A Korean Skincare Regimen

When it comes to skincare, it’s easy to be overwhelmed with the plethora of products on the market. From serums to cleansers, luxury to drug store, how do you know which skincare regimen is best for your needs?  Well my friends, we are super excited to introduce...

How To Repair Dry And Damaged Hair

How To Repair Dry And Damaged Hair

Everyone always said “blondes have more fun”, and though that may be true (jury is still out), no one mentioned the process of going from brunette to blonde would be anything but fun. As a true brunette who simply relied on a couple trims a year, I completely took...